I played a key role in the creative development of Fetherston, which included crafting the storyboard for its television commercial, establishing its branding, marketing campaigns (eg. tram wraps, AllHomes magazines adverts, etc.) and designing the sales suite.
I had the privilege of collaborating with Lellow Kids, a children's brand based in Canberra, to oversee the direction and photography of their seasonal clothing line.
I was commissioned by South.Point Shopping Centre to design a logo for their Autumn/Winter collection and to oversee the photography campaign for their seasonal fashion line.
Photographed in Canberra for Alfa Romeo, this shoot also served as a collaboration with Momento Designs, a local fashion boutique.
I was responsible for the design and curation of Q Living Magazine, where I also contributed as a photographer. My role encompassed the production of the magazine, serving as both the graphic designer and editorial coordinator. I also designed its original logo (2023).
These images were curated for Canberra based florist, Braddon Flowers. The owner seeked direction outside of the 'standard' bridal shoot and something with edge and fun.
Indah Wilde, a childrenswear brand, aimed to capture a sense of nostalgia through a photoshoot that reflected its vintage essence. The concept was inspired by the carefree days of the 1990s, evoking memories of backyard parties and carefree feelings
